Semester of Graduation

Spring

Degree

Master of Fine Arts (MFA)

Department

College of Art and Design

Document Type

Thesis

Abstract

This research aims to elevate the visibility and appeal of the Kashan Rose Water Festival through innovative graphic design strategies and a user-friendly festival mobile application. The primary objective is to integrate the rich cultural heritage of Kashan with contemporary design elements to create a cohesive brand image that attracts both local and international visitors. By utilizing traditional Persian motifs and modern user experience design, the project seeks to enhance visitor engagement and provide a comprehensive digital interface for festival attendees.

Central to this research is the development of a mobile application that serves as an interactive guide and planning tool for tourists. This application leverages AI technology to offer personalized travel planning, helping users navigate the festival and explore Kashan’s historical sites, thereby enriching their cultural experience. The application also features real-time updates, event schedules, and a platform for exploring local cuisine and crafts, emphasizing the unique cultural narrative of the Golabgiri tradition.

The research underscores the significance of destination branding, exploring how a well-crafted visual identity can transform the festival into a globally recognized event. Through detailed analysis of the festival’s historical and cultural context, the project proposes a branding strategy that encapsulates the essence of Kashan and its rose water heritage in a visually compelling manner.

The outcome of this research is expected to offer practical insights and frameworks that can be applied to similar cultural festivals worldwide, aiming to preserve and promote local traditions through strategic design and technology integration.

Date

4-16-2025

Committee Chair

Barr, Courtney

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