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© 2018 The Author(s). This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence. Agricultural economics and agribusiness (AEAB) programs offer their graduates unique exposure to agricultural markets, policy, and production systems, which differentiates them from business programs. Despite the advantages associated with AEAB degrees, a significant challenge universities and AEAB graduates face is a general lack of recognition of what agricultural economics is and what an agricultural economist does. Using data collected from U.S. 1862 and 1890 land grant universities, we stress the importance of designing effective AEAB curricula based on enrollment trends, the desired attributes of graduates, and the current structure of AEAB undergraduate programs.

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Journal of Agricultural and Applied Economics

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